7 Strategies for Getting the Right Web Presence for Your Business
If your business has a website, is it bringing you new customers and increased revenue? Or is it hidden away somewhere and not doing you any favors? Do people find it when they search for you? Or are your potential customers getting lost in cyberspace at the first mention of your business? Do they get frustrated with broken links or unhelpful menus? If your business has any online presence at all, it’ll be easy to spot the drawbacks. Your competitors are probably investing heavily in their social media profiles and websites, viewing this as an essential part of any modern marketing strategy. So where do you start if you want to build a solid online presence for your business? To get the right web presence for your business, follow these seven strategies.
Determine your goals
If you’re not clear on your goals, you’re unlikely to achieve them. That’s true for all levels of business marketing, but particularly online where you have no control over where your traffic will come from. Before you decide on a strategy, take time to determine what you want to achieve with your online presence. How many leads do you want? How many customers? And what are your conversion rates likely to be? Your goals will change over time and be unique to your business. They’re not a one-size-fits-all and should be decided by you and your team. If you’re not sure what your goals are, ask yourself why you’re investing in online marketing. Is it to enhance your brand by being seen? Build trust? Or to drive sales?
Establish a presence with an online presence strategy
One of the biggest mistakes companies make is to create an online presence on a piecemeal basis, rather than formulating a strategy from the outset. Establish a clear online presence strategy from the start. This will help you to determine where to concentrate your efforts and make sure that you’re not spreading yourself too thin. You’ll also want to factor in your budget and consider what other companies in your industry are doing. Are you targeting the right people for your business? Are you reaching the right channels for your business?
Select the right platform for you
If you’ve ever tried to post an ad on Facebook or create an account on Instagram, you know how many options you have. You also know that you have no idea where to start since you have no idea which option is best. To help you decide what platforms to select, ask yourself the following questions: What kind of content do you want to publish? What kind of audience do you want to reach? What platform do they use?
Hire professionals to build and market your website
Many businesses decide to outsource the building and marketing of their website. While this may seem like an unnecessary expense, it’s an investment that can pay off. If you’re not a web designer, you can expect your website to take months to complete. If you’re not a web marketer, you can expect to be spending hours every week trying to drive traffic to your site. Even if you’re an expert in your field, you may not be an expert at web design or web marketing. If so, you’re unlikely to produce a website that’s conducive to driving traffic or increasing leads. Outsourcing these elements of your website will allow you to focus your time and energy on what really matters: your product or service.
Write exceptional content for your blog
Even if you’re investing in other forms of online marketing, you may decide to create a blog. Blogging is a great way to attract new customers. It can help you to rank higher in search engines and provides a resource that customers can return to again and again. However, many businesses are creating blogs that are failing in two key ways: They’re not getting any visitors and they’re not making any money. If you want your blog to attract visitors, you need to make it appealing to your target audience. That means writing posts that are engaging and useful to your readers. It also means making sure that your blog is optimized for search engines to help it rise to the top of the results. If you don’t have the time or expertise to create a blog that actually brings in readers and revenue, consider hiring someone who does.
Constantly test, measure, and adjust
Like many forms of marketing, online marketing is a marathon, not a sprint. You can’t expect immediate results and should have a long-term view when it comes to your strategy. However, you can still take steps to improve your strategy on a regular basis. For example: That way, you can make sure that you’re getting the most out of your investment in online marketing. As you can see, getting the right web presence for your business involves creating a strategy, selecting a platform, and building an excellent website. It also means writing engaging posts for your blog, investing in top-notch content, and constantly testing, measuring, and adjusting your strategy.